Online marketing can be tricky since you can’t see physical people walking in, browsing, and then either leaving or making a purchase. For traditional business owners, it’s hard to grasp the concept that your page or website can be visited by either 10 people or 100,000, depending on the quality of your marketing. It’s not a physical location that people will be destined to walk past, see, and maybe enter. You need to work hard and work smart to get your message in front of the right people.
Algorithms have changed consistently and show no sign of stopping, so it can be time consuming to keep up (just hire us!), but there are certain boxes that, when checked off, can give you a head start in beating social media at its own game.
Know who you’re talking to.
Your “target audience” is more than a buzzword or an elusive concept of who your customers are; it’s a group of real people with real people personalities and lives. Finding a way to zero in on exactly who they are and identifying their interests and how your brand can relate to them is essential.
Are you talking to the tired stay-at-home mom who wants to wind down at the end of the day? She may not relate to the same content as your teenage neighbor who wants to be wowed by the next big thing he can impress his friends with. And his needs may differ from those of a businesswoman who’s looking for “hacks” to make her busy life easier.
Know what their needs are.
What appeals to them and when? What are they doing in the time you’re planning to post your content? They may be preparing for a long day, taking a mid-work lunch break, or relaxing at home. What you post and when you post it can have a huge impact on whether or not your message is read, and how receptive your audience is to your message when they read it.
Know how to appeal to them.
Create an emotional connection to fulfill a physical need. Appeal to their wants and they’ll find a need for it. No one actually needs the new iPhone or a bigger TV, but they’ll buy it if they can visualize the improvement it will bring to their life. Sell the sizzle, not the steak.
Hopefully, these quick tips will help you optimize your content marketing strategies, but if you’ve tried all this and simply can’t seem to catch on, don’t worry — that’s what we’re here for! Let’s set up a free online consultation so we can help you with your social media marketing woes!