What a thought!
The attention you give to each of your followers is the key to connecting with them and standing out amongst the 40 million small businesses on Facebook.
- Share content your audience identifies with.
- When they do interact with your post, make them feel noticed by interacting back.
- Answer their questions professionally, but personably. Remember, you’re talking to real people, not faceless strangers on the internet.
When proposing our audience management strategies to clients, they often react with something like “you’re gonna reply to every Facebook comment?!?” No, friend, we’re going to engage your audience and give them an extraordinary experience that may or may not make them want to come back for more. Our track record has shown it’s more often “may”.