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The struggle for people’s attention is real. Let’s face it, in order to be successful as an online business or service, you need people to notice you, follow you, and then engage with you virtually. Engagement is power. People won’t just follow, like, comment on, or share whatever’s in front of them. Nope, there’s a whole psychological process behind how people choose to behave online. When deciding whether or not to follow or engage with someone else on social media, your users will subconsciously ask themselves the following questions:
  1. Do I like this? (Person, place, thing, service, etc.)
  2. What’s in it for me? (new ideas, products that I want, special sales, entertainment, amusement, etc.)
  3. Do I want to be associated with this?

For your social media efforts to be successful, you need to look at engagement like a business transaction. If the interaction is the currency, what are you offering in return? Would you ‘pay’ for you what you’re putting out there? Your followers are only as valuable as their interaction with your brand. Does what you offer them match or exceed this value?

Start looking at your social media content as an opportunity to add value to your audience’s life. Everything you post should strengthen your relationship.

The fact is that cyberspace is dizzy with content and people are oversaturated, so the only thing that will make your audience sit up and take notice is giving back to them. Your followers are choosing to see your content over the millions of options out there. Be sure to make it worth their while! In turn, they will love you for it, and they will respond and engage because:

  1. They like you
  2. They gain something from you
  3. They want to be associated with you