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Let’s go back to the basics. Why did we ever stray? Could it be that we were just so eager to get English class over with that we failed to understand WHY we were learning what was being taught? Writing basics are taught for a reason…it’s because they work and have been tried and proven.

I was reading an article today and it was so haphazardly written that I simply couldn’t focus enough to follow the writer’s words. I closed that article (that’s right, I didn’t finish it) and started typing up this one! People, it’s important to give your readers a storyline and structure to follow; the human brain does not like messes!

Every paper, blog post, or article needs an introduction, thesis statement, body, and a conclusion.

1. Introduction: Start by telling your readers why they will want to read your article. In a few sentences, explain the subject or issue you will be exploring and what outcome you hope to achieve.

2. Thesis statement: Communicate your views in a clear and concise manner. Make sure this statement encompasses your topic and properly conveys your point.

3. Body: The body is where you can provide your readers with more context and include supporting information to position your argument in a way that will convince readers to adopt your perspective. Try to keep this part concise, yet impactful. An unclear, lengthy argument is likely to lose your readers.

4. Conclusion: Sum up what you’ve discussed and leave your readers with some thoughts to continue digesting or discuss later on with others.

Of course, there is so much more to say about the content and context of each of these parts, but in hopes to keep this rant short, I’ll leave the deep dive for another article.

My conclusion is this: have structure and be concise. Your reader’s brain will thank you for it, and they just might stick around for the whole article!

Got specific questions? Drop us a line and we’ll get back to you!