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One size strategy fits one. What’s YOURS?

One size strategy fits one. What’s YOURS?

When clients ask me “how should I market my business” they’re often disappointed when they don’t receive a simple answer to that very broad question. I usually reply with feeler questions like “who is your target audience and what is your big picture mission?” to get...
5 Tips for Creating a Loyal Following

5 Tips for Creating a Loyal Following

We’ve all heard time and again that in order to develop a loyal customer base, we have to create an emotional connection to our audience. While that sounds absolutely lovely, the real question here is “how do I go from being a new service or product and connecting...
Interaction is the new currency

Interaction is the new currency

The struggle for people’s attention is real. Let’s face it, in order to be successful as an online business or service, you need people to notice you, follow you, and then engage with you virtually. Engagement is power. People won’t just follow, like, comment...
What is Marketing?

What is Marketing?

If I asked 10 business owners to define marketing in a sentence, I’d likely get answers like “advertising your products and services” or “getting your name out there.” Those very broad descriptions would tell me they’re “doing marketing” because that’s what you’re...