CLIENT Case Study
Client: Beauty and Wellness Massage Tool
Date: August 2015 – August 2018
Grow Online managed online marketing initiatives for Beauty and Wellness Massage Tool from August 2015 to August 2018.
During our 3-year contract, our agency was responsible for their digital marketing, web design and branding, audience management, social media and content marketing, product launches, product coaching, press
Social Media Growth
Grow Online helped Beauty and Wellness Massage Tool grow their social media following by 220% via strategic content marketing.
By tailoring the messaging to our target audience and incorporating user-generated content to our social media marketing strategy, we saw an up to 60% increase in engagement over all platforms.
Developed influencer marketing and affiliate programs with over 50% positive response rate from bloggers, social media influencers, and targeted industry practitioners and professionals.
Audience Growth & Management
Grow Online built and managed a private Facebook group for product-centered discussions, coaching, and support. We provided members with exclusive sale offers, personalized product coaching and support, and daily educational content. The community grew to almost 350k members and became a primary support hub for new customers and existing users to refer friends and family to the product.
The Grow Online team also organized and executed a 3rd-party Facebook group strategy that facilitated users to create niche groups for various topics of interest. We managed and organized over 250 3rd-party Facebook groups with a combined total of over 235,000 members.
By nurturing brand loyalty and awareness, our client saw a 1,515% increase in sales in the first year we worked with them.
Due to targetted audience management strategies that allowed us to create personal connections with the brand’s customers, we launched new products with waitlists of over 70k customers.
Best Selling Author
Grow Online worked with the founder of Beauty and Wellness Massage Tool to create a multi-platform digital strategy for the launch of her first published book.
Thanks to the support of the loyal fan base we cultivated, the book went on to make the #1 Amazon bestseller list 5 months before its official release and went on to become a #1 National Bestseller.
After the initial book launch, we helped our client plan an 8-city book tour that included book signings, product showcases, and release parties with up to 400 attendees.