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One Size Fits One: Sample Marketing Plan

One Size Fits One: Sample Marketing Plan

In the previous article, we broke down the differences in the marketing strategies of two hypothetical business owners and discussed why there is no one-size-fits-all solution to marketing. It’s an interesting read, so make sure to read it before continuing to read...
One size strategy fits one. What’s YOURS?

One size strategy fits one. What’s YOURS?

When clients ask me “how should I market my business” they’re often disappointed when they don’t receive a simple answer to that very broad question. I usually reply with feeler questions like “who is your target audience and what is your big picture mission?” to get...
What is Marketing?

What is Marketing?

If I asked 10 business owners to define marketing in a sentence, I’d likely get answers like “advertising your products and services” or “getting your name out there.” Those very broad descriptions would tell me they’re “doing marketing” because that’s what you’re...
How Nike Used Controversy To Grab Our Attention

How Nike Used Controversy To Grab Our Attention

The initial controversy over Nike’s “Believe in Something” ad ignited all kinds of viral emotions, debates, and boycotts, then ended up skyrocketing the company’s value by $6 Billion. Let’s take a moment to remove personal and political opinions and talk about the...
How it started

How it started

As a serial entrepreneur, one of my passions is helping other business owners excel at building online brands, connecting their message to their customers, and attracting a fiercely loyal following. Also, avoiding the mistakes I and many have made. I started Grow...