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Say it now or never

Say it now or never

If you can’t clearly describe your product or service in one sentence, your customers are confused. Our CEO and founder, Kim Kelley, said that, and I enjoy watching the reaction everyone gets when they hear her say it. It’s like this moment of introspection where they...
If you confuse me, you’ll lose me

If you confuse me, you’ll lose me

Let’s go back to the basics. Why did we ever stray? Could it be that we were just so eager to get English class over with that we failed to understand WHY we were learning what was being taught? Writing basics are taught for a reason…it’s because they work and...
Understanding Your Consumers

Understanding Your Consumers

Online marketing can be tricky since you can’t see physical people walking in, browsing, and then either leaving or making a purchase. For traditional business owners, it’s hard to grasp the concept that your page or website can be visited by either 10 people or...
Speak To My Human Side

Speak To My Human Side

It turns out that the key to turning your customers into loyal followers and earning their support and trust is…talking to them?! What a thought! While technology evolves at miles per minute – and our habits with it – as humans we still have that...