Articles
Want my business? Know my soul! — How to appeal to your target audience
Why do your customers REALLY need your product or service? What is the underlying emotional need that justifies the purchase?
3 Tips to get featured on the new Instagram Explore page
In case you haven’t caught the memo, Instagram's new and improved Explore page was specifically optimized to give its users a more personalized and targeted experience than ever before. There are quite a few nifty, new features to try out if you haven’t yet! To name...
One Size Fits One: Sample Marketing Plan
In the previous article, we broke down the differences in the marketing strategies of two hypothetical business owners and discussed why there is no one-size-fits-all solution to marketing. It’s an interesting read, so make sure to read it before continuing to read...
One size strategy fits one. What’s YOURS?
Want to know how to market your business? You need a unique strategy for your business.
Say it now or never
If you can’t clearly describe your product or service in one sentence, your customers are confused. Our CEO and founder, Kim Kelley, said that, and I enjoy watching the reaction everyone gets when they hear her say it. It’s like this moment of introspection where they...
4 Tips for Successful Social Media Giveaways
Giveaways can be a fun, awesome marketing tool to help increase engagement and strengthen your relationship with your audience. Unfortunately, they can also be a big waste of time and resources if they aren’t done right. All too often, I see people excitedly...
If you confuse me, you’ll lose me
Let’s go back to the basics. Why did we ever stray? Could it be that we were just so eager to get English class over with that we failed to understand WHY we were learning what was being taught? Writing basics are taught for a reason...it’s because they work and have...
5 Tips for Creating a Loyal Following
We’ve all heard time and again that in order to develop a loyal customer base, we have to create an emotional connection to our audience. While that sounds absolutely lovely, the real question here is “how do I go from being a new service or product and connecting...
Interaction is the new currency
The struggle for people’s attention is real. Let’s face it, in order to be successful as an online business or service, you need people to notice you, follow you, and then engage with you virtually.
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