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If you confuse me, you’ll lose me

If you confuse me, you’ll lose me

Let’s go back to the basics. Why did we ever stray? Could it be that we were just so eager to get English class over with that we failed to understand WHY we were learning what was being taught? Writing basics are taught for a reason…it’s because they work and...
5 Tips for Creating a Loyal Following

5 Tips for Creating a Loyal Following

We’ve all heard time and again that in order to develop a loyal customer base, we have to create an emotional connection to our audience. While that sounds absolutely lovely, the real question here is “how do I go from being a new service or product and connecting...
Interaction is the new currency

Interaction is the new currency

The struggle for people’s attention is real. Let’s face it, in order to be successful as an online business or service, you need people to notice you, follow you, and then engage with you virtually. Engagement is power. People won’t just follow, like, comment...