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Understanding Your Consumers

Understanding Your Consumers

Online marketing can be tricky since you can’t see physical people walking in, browsing, and then either leaving or making a purchase. For traditional business owners, it’s hard to grasp the concept that your page or website can be visited by either 10 people or...
What is Marketing?

What is Marketing?

If I asked 10 business owners to define marketing in a sentence, I’d likely get answers like “advertising your products and services” or “getting your name out there.” Those very broad descriptions would tell me they’re “doing marketing” because that’s what you’re...
Speak To My Human Side

Speak To My Human Side

It turns out that the key to turning your customers into loyal followers and earning their support and trust is…talking to them?! What a thought! While technology evolves at miles per minute – and our habits with it – as humans we still have that...