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How Nike Used Controversy To Grab Our Attention

How Nike Used Controversy To Grab Our Attention

The initial controversy over Nike’s “Believe in Something” ad ignited all kinds of viral emotions, debates, and boycotts, then ended up skyrocketing the company’s value by $6 Billion. Let’s take a moment to remove personal and political opinions and talk about the...
How it started

How it started

As a serial entrepreneur, one of my passions is helping other business owners excel at building online brands, connecting their message to their customers, and attracting a fiercely loyal following. Also, avoiding the mistakes I and many have made. I started Grow...